Company

Visit Victoria is the primary tourism and events company for the State of Victoria. We inspire people in both the domestic and international markets, to visit Melbourne and Victoria through creative storytelling and enriching events.

Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major regional and business events to support the visitor economy.

We aim to build Melbourne and Victoria into Australia’s number one tourism destination by delivering strong and sustainable growth across priority markets. We engage with Traditional Owner groups and indigenous tourism businesses to advance tourism products and other opportunities.

Visit Victoria employs 160 people in Melbourne and across key international markets. We all work together on our goal to revitalise the visitor economy, by generating $35 billion in annual visitor expenditure and supporting 300,000 jobs by June 2024.

About this Position

This is a rewarding and challenging opportunity which will see you engage and support Traditional Owner groups to support both emerging and established First Peoples tourism business.

Join us at Visit Victoria as the Manager of First Peoples Tourism, where you'll play a crucial role in driving initiatives focused on Victoria’s First People communities seeking to develop new tourism businesses and support the growth of existing businesses. We strive to enhance cultural experiences and contribute to the long-term viability of the tourism sector.

The Manager, First Peoples Tourism sits within our Destination Marketing team who are dedicated to delivering best-in-class, visitor-centric marketing activities across all key consumer segments,. We aim to inspire, convert, and service travellers at all stages of the visitor journey.

This is an incredible opportunity to be a part of Visit Victoria, a purpose driven organisation that advocates for our Victorian economy.

The role

As the Manager of First Peoples Tourism, you will lead the charge in fostering collaboration through actively engaging with Victorian First Peoples communities, knowledge holders, and cultural leaders, and a range of diverse stakeholders. Your deep understanding of First Peoples cultures will be instrumental in developing, implementing, and evaluating programs to increase the pipeline of First Peoples tourism products in Victoria.

Key Responsibilities:

• Actively engage with Victorian First Peoples communities, knowledge holders, and tourism industry stakeholders.
• Lead the development, implementation, and evaluation of programs to increase the pipeline of First Peoples tourism products.
• Integrate Victoria’s First Peoples tourism offerings into Visit Victoria's marketing activities.
• Collaborate with internal and external stakeholders on product development initiatives and marketing programs.
• Work with First Peoples communities, government stakeholders and industry to build knowledge of First Peoples tourism opportunities and trends.

Stakeholders:

Internal:

• Key employees and People Leaders
• Major Events business unit
• Melbourne Convention Bureau
• Strategy & Transformation business unit
• Destination Marketing business unit

External

• First Peoples Communities/Traditional Owner Corporations
• First People’s tourism businesses
• Regional Tourism Boards/Visitor Economy Partnerships
• State Government
• Tourism Industry

About you

• Demonstrated knowledge of First Peoples tourism businesses, products, and experiences.
• Understanding of the issues affecting Aboriginal and Torres Strait Islander peoples.
• Ability to communicate sensitively and effectively in order to build existing and new relationships with First Peoples and communities.
• High-level project management experience.
• Well-developed creative, conceptual, and analytical skills.
• High-level written and verbal communication skills.
• Proven ability to undertake high-level communication and sensitive negotiations.
• Passion for Tourism and Events .
• A relevant tertiary degree is preferred.

Only Aboriginal and Torres Strait Islander people are eligible to apply as this position is exempt under the Special Measures provision of S12(1) of the Equal Opportunity Act (VIC).

Why Join Us?

At Visit Victoria we are committed to providing an employment experience that ignites and challenges any imaginations.

• This role will work with First Peoples businesses and communities.
• Our work makes a positive impact on the Victorian community.
• Access to a range of amazing events and functions from sporting to comedy to cultural and more!
• Access to ‘3 Ignite Days’ to explore Melbourne or Regional Victoria to nurture your sense of adventure on us.
• Generous parental leave and paid volunteering days.
• A supportive, friendly and highly engaged team culture
• A reward and recognition program that aligns with our passion for Victorian experiences.
• A hybrid working model and open contemporary working facilities.

Culture & Values

Visit Victoria provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry.

Our values are embedded in our culture and communication.

• Passion - We love what we do.
• Creativity - Imagination without boundaries
• Collaboration - We work as one.
• Growth – We embrace growth and challenges.
• Connection – We are connected to people, culture and our country.

Cultural Statement:

This vacancy is open exclusively to Aboriginal and/or Torres Strait Islander peoples. Our recruitment process is designed to be inclusive and a culturally safe experience for First Peoples.

If you are a highly motivated, proactive individual with a deep understanding of First Peoples cultures and a passion for driving positive change in the tourism industry, we want to hear from you! Apply now to be part of our dynamic team.

How to Apply

To apply for this role, please submit your updated resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this position.

For a confidential conversation about the position, contact Chris White, Head of Industry Engagement and Programs on (03) 9002 2252 or [email protected], using the subject line: Manager - First Peoples Tourism (Identified) enquiry via EthicalJobs.

This job advertisement is open until Close of Business, Wednesday 27 March 2024. We encourage early applications as interviews may commence before the closing date. Only shortlisted candidates will be contacted. All applications will be treated with strict confidentiality.